my logo

I have to admit that my logo becomes more obscure the longer I use it.

Would you believe it, there was a time when knitting charts and pattern copy were printed black only at the back of a book? As a book designer who could draw charts from a finished project and the manuscript copy, I became quite adept at creating symbols to distinguish the colours that mimicked the tonal value of the colours.

My first colour choices were red and gold. At one time, I planned to sell kits and finished products, and I wanted a logo that could easily be made into a small stamp reminiscent of the Chinese seals.

I chose the version I use now because if you look closely, as well as my initials, you can see "LUV" and "LOV" in the characters and that is what I wanted to project. Love of my clients and customers; the love of my work. I replaced the red with the purple because the lighter tints of this colour are almost a neutral grey, with just a hint of colour.